Looks Good on Paper!

It's a great time to discover the new Cotton Idea Studio, a high-end paper shop in North Laguna Beach.

It specializes in simplistic and tasteful custom letterpress cotton papers, carefully constructed invitations and chic note sets. And Greer's OC subscribers receive 10% off custom orders through Sept. 30, including holiday cards.

Owner and founder Mindy Gayer started her business three years ago out of her apartment, and dreamed of opening a store. Now her vision is realized with this retail location. Cotton carries the finest stationery goods available. Choose from letterpress greeting cards and note sets, office supplies, grosgrain ribbon, gift-wrap, journals and gifts.Cotton also carries a variety of invitation portfolios from the finest graphic designers in the country. Custom design services include soirée and wedding invitations, birth announcements, social stationery, calling cards and holiday greetings.

Open 10 a.m. to 5 p.m., Monday through Friday, and Saturdays by appointment. 1000 N.Coast Highway, #10 in Laguna Beach. 949.715.3600.